13 – KPI (Key Performance Indicators)

13 – KPI (Key Performance Indicators)

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A look at the business model from the product manager's point of view
CANVAS 13 - Great guide on the business model, from the product manager's point of view


1 – Customer Problem
2 – Customer Segments
3 – Value Propositions
Value Proposition Formulation Map
4 – Customer Relationships
5 – Channels
6 – Revenue Streams
7 – Key Activities
8 – Key Resources
9 – Key Partners
10 – Cost Structure
11 – Eco-Social Costs
12 – Eco-Social Benefits
You are here ➔ 13 – KPI (Key Performance Indicators)


As product managers, we begin the process of building a CANVAS business model by understanding the problems and needs of our customers. However, for effective product management and market success, it is necessary to set and track key performance indicators (KPIs). These indicators serve not only as a measure of our success but also as a guide for the development and improvement of our products.