Getting Clients
Proven strategies for attracting and converting clients
What is Product Marketing
Discover the essence of product marketing through practical insights and real examples. Learn how to identify your target audience, craft compelling messages, and create products that resonate.
Aleksandr Kosenko
Why Your Product Marketing Fails Without a Defined Audience
What Product Marketing Actually Means Let's talk about what product marketing actually means. If we don't get aligned on this now, everything that follows will feel disconnected. This might seem basic, but stick with me — it's the foundation for everything else. You could define product marketing as a sum of
Aleksandr Kosenko
Avoid the Freelance Death Zone: How to Position for Profit and Prestige
The Market Matrix: Where Your Service Lives Determines How You Compete. Every service you could offer falls somewhere on a simple grid.
Aleksandr Kosenko
Stay Legal, Stay Safe: The Essential POS Strategy for Small Businesses
In 2017, new regulations hit small businesses: every retailer needed a point-of-sale system that transmitted receipts directly to tax authorities. No compliance, no business license. Suddenly, million
The Brutal Truth About Marketing: It's a Never-Ending Loop
Unlock effective product promotion strategies for 2025. Discover how to adapt marketing techniques, test hypotheses, and leverage existing demand to ensure your product stands out in a competitive mar
Avoid the Red Zone of Death: Essential Marketing Strategy for Freelancers
Most founders bleed money building products nobody wants. A simple positioning matrix reveals why—and how to test demand for under $500 before you waste six months.
How to Market a Boring Product: A Story About GDPR Compliance Software
A legally mandated tool nobody wants to buy. Millions of potential customers driven purely by fear of fines. Here's how we marketed it.
Why Understanding Market Forces Is Critical for Success in 2026
Market forces will make or break your product.
Freelancers: The Critical Choice Between Specialist and Manager
Every marketer faces the specialist vs. manager fork—but freelancers have a third option that often fits better.
The Critical Shift From Strategist to Project Manager
Strategy means nothing without execution—knowing when to stop planning and start managing the work is what separates ideas from results.
The Brutal Truth About Generalist Marketing Roles and Why Specialists Win
You're not a strategic generalist—you're a one-person band playing every instrument badly while specialists master the solo that actually gets them hired.
Why Ignoring the Problem Costs More Than You Think
Skipping problem definition doesn't save time—it wastes budget. When marketing pushes convenience while sales talks compliance, everyone loses.
Why Capturing Existing Demand is Your Best Marketing Move
Stop spending on brand awareness when customers are already searching for what you sell—capture existing demand first, then expand.
The Truth About Picking Marketing Clients: Size Really Matters
Your niche isn't about industry—it's about company size. And in 2026, one marketer with the right AI stack replaces a team of four.
Reinventing Your Path After Rejection: A Game-Changing Strategy
A rejection for lack of experience isn't a closed door — it's a delayed invitation. Here's how one marketer proved it by landing a tech offer six months after being turned away.
