Getting Clients
Proven strategies for attracting and converting clients
What is Product Marketing
Discover the essence of product marketing through practical insights and real examples. Learn how to identify your target audience, craft compelling messages, and create products that resonate.
Aleksandr Kosenko
Why Your Product Marketing Fails Without a Defined Audience
What Product Marketing Actually Means Let's talk about what product marketing actually means. If we don't get aligned on this now, everything that follows will feel disconnected. This might seem basic, but stick with me — it's the foundation for everything else. You could define product marketing as a sum of
Aleksandr Kosenko
Avoid the Freelance Death Zone: How to Position for Profit and Prestige
The Market Matrix: Where Your Service Lives Determines How You Compete. Every service you could offer falls somewhere on a simple grid.
Aleksandr Kosenko
Stay Legal, Stay Safe: The Essential POS Strategy for Small Businesses
In 2017, new regulations hit small businesses: every retailer needed a point-of-sale system that transmitted receipts directly to tax authorities. No compliance, no business license. Suddenly, million
The Brutal Truth About Marketing: It's a Never-Ending Loop
Unlock effective product promotion strategies for 2025. Discover how to adapt marketing techniques, test hypotheses, and leverage existing demand to ensure your product stands out in a competitive mar
Avoid the Red Zone of Death: Essential Marketing Strategy for Freelancers
Most founders bleed money building products nobody wants. A simple positioning matrix reveals why—and how to test demand for under $500 before you waste six months.
How to Market a Boring Product: A Story About GDPR Compliance Software
A legally mandated tool nobody wants to buy. Millions of potential customers driven purely by fear of fines. Here's how we marketed it.
Why Understanding Market Forces Is Critical for Success in 2026
Market forces will make or break your product.