CANVAS 13
A look at the business model from the product manager’s point of view
Originally, this was a post that grew into 16 mini posts. I was always adding something that was missing and the fabric of the text kept growing. Finally, I decided to break everything into pieces, but with convenient navigation in each post. Here it is
Aleksandr Kosenko
CANVAS 13 - Great guide on the business model, from the product manager’s point of view
Discover the CANVAS 13 model, a vital tool for product managers to visualize, analyze, and enhance business strategies. Learn how to define customer needs, value propositions, and key activities to drive your business forward effectively.
Aleksandr Kosenko
1 – Customer Problem
Identifying customer problems is crucial for successful product development. By understanding these issues through thorough research, product managers can create value and ensure a proper market fit, ultimately leading to sustainable startups.
Aleksandr Kosenko
2 – Customer Segments
Understanding customer segments is crucial for product managers. By identifying and analyzing target audiences, businesses can tailor their offerings, enhance customer relationships, and drive success through effective market communication.
Aleksandr Kosenko
3 – Value Propositions
Discover the essence of a compelling value proposition! Learn how to differentiate your product or service by addressing customer needs and enhancing decision-making through functional, emotional, and social factors. Transform insights into impactful offerings!
Aleksandr Kosenko