Making Things and Sharing Them — Why It Matters, Even When You're Not Trying to Sell Anything

This is my approach, and plenty of people will call it wrong, "not business-minded"

Today's a bit more philosophical — about business, or really about being a solopreneur in general. Just my take

ksnk.media is floating in limbo.

Not metaphorically. Literally: the site exists, posts go up, and I do nothing to let anyone know about it. Zero distribution. No social media announcements. No newsletters. I just write and publish.

Not because it's a strategy. I just haven't gotten around to it.

How it used to be

Not Now School, 2019. First post — and straight into the fray.

Announcement on Facebook. Repost to Telegram. Links to friends. "Check out what I made, subscribe if you're into it." Active promotion from day one.

Result: feedback within the first week. Comments, DMs, subscriptions. People reacted — I knew it mattered to someone.

Standard approach. Write — distribute — get a response. That's how content marketing works.

How it is now

ksnk.media — different story.

Write. Publish. Close the tab. Done.

Sometimes I open the analytics — look at the numbers, shrug, close it. Not bad exactly. Just... nothing. The site exists somewhere on the internet, doing its own thing.

Every time I think: I really should work on distribution. And every time — I don't. Other priorities. Other projects. ksnk.media can wait.

And then

I open my email. A message from a stranger.

"Hey, stumbled onto your blog by accident, ended up reading for hours. Just wanted to say thanks."

I check my newsletter subscribers. New names. People I don't know and never sent anything to.

They found it themselves. Without my help. No announcements, no reposts, no "subscribe if you're into it."

They just found it.

What this means

Distribution accelerates things. That's true. NNS grew faster because I put in the work.

But distribution doesn't create resonance. It only gets content in front of people. What happens next — it either hits or it doesn't.

You can buy reach. You can't buy "ended up reading for hours."

You can make someone see something. You can't make them write "thanks."

Resonance vs reach

Standard advice: define your target audience, distribute, scale.

I don't do that. Not because I'm against it — I just don't.

And people still find it.

So it's not about distribution. It's about whether there's something worth finding.

Those who get it — will find it. Literally. Even if you're not helping them along.

ksnk.media is still floating in limbo

I still haven't tackled distribution. Probably should. Someday I will.

But now I know: someone sees it. Someone reads it. Someone finds it on their own, without my help, and writes "thanks."

This isn't a strategy. It's an observation: resonance either exists — or it doesn't. You can't manufacture it with reach. You can only create something that resonates.

And the rest — those who get it will find it.

Drop a comment if this resonates — I genuinely appreciate the feedback, mostly because I'm looking for people who connect with what I write. Kindred spirits, if you will.