Sales Fundamentals
Unlock the essentials of sales! Learn the four key components that drive effective selling and how to connect with your audience.
Hi! This is Sasha Kosenko and this is a series of articles about selling through a personal blog, and today we'll go through the fundamentals.
What is a sale? It's not pushing products, not forcing, and not just chasing profits or deception. Yes, some resort to unethical sales methods with manipulation and deception, but we choose a different path.
4 Components of Sales
A sale is an exchange of value that you have for a customer's money who wants to receive that value. It's a mutually beneficial process in which we offer our target audience a solution to their problem or satisfaction of their need for a certain amount.
In this series of articles, we'll divide sales into four parts:
- Product
- Target Audience
- Advertising Message
- Sales Channel
Or, more simply, answers to the questions: what are we selling, who are we selling to, and how are we selling? Let's look at an example.
