Scrubbing Data

• Scrubbing data is the second phase of the OSEMN framework, focusing on cleaning and preparing data for analysis.
• The scrubbing process transforms raw, dirty data into clean, usable data.
• Four main tasks in data scrubbing:
  • Removing duplicates
  • Formatting records
  • Solving for missing values
  • Checking records for mistakes or wrong values
• Clean data is essential for accurate analysis and reliable conclusions.
• Dirty data can lead to errors in exploration, analysis, and decision-making.
• Taking the time to scrub data thoroughly helps avoid problems in later stages of the data analysis process.

Remove Duplicate Records

• Removing duplicates is a crucial first step in the data scrubbing process to ensure accurate analysis.
• Duplicates can occur due to human error (e.g., multiple data entries) or machine errors (e.g., accidental double scanning).
• Duplicate records can distort analysis results and lead to inaccurate conclusions.
• Identifying duplicates can be done manually or using automated tools like Excel's built-in duplicate finder.
• Before removing duplicates, ensure that the repeated data is indeed an error and not missing information (e.g., missing middle names in records with the same first and last names).
• Removing duplicates is an essential step in preparing data for further analysis and modeling in the OSEMN (Obtain, Scrub, Explore, Model, and iNterpret) framework.

Format Your Records

1. Data formatting is crucial for accurate analysis and consistent results.
2. Two main aspects of data formatting:
   1. Ensuring consistent formatting throughout the dataset
   2. Associating data with the correct data type
3. Inconsistent formatting can lead to inaccurate summaries and confuse data analytics tools.
4. Examples of formatting issues:
   1. Location data: Standardizing city names (e.g., New York City, NYC, New York, NY)
   2. Currency: Converting prices to a single currency for comparison
5. Different data types (text, numbers, dates) require specific formatting rules for correct interpretation by software and databases.
6. Tools like Excel can be used to update and standardize data formatting.
7. Proper formatting enables accurate summarization, analysis, and visualization of data.
8. Consistent formatting is essential for calculating statistics like averages, maximums, or identifying trends.
9. Data cleaning and formatting are crucial steps in the data analysis process, preparing data for further exploration and analysis.

Handle Missing Values

1. Missing values are common in datasets and can occur due to various reasons such as unknown information or machine errors.
2. There are two main options for handling missing values:
   1. Fill in the missing values with indicators like "unknown" or "N/A"
   2. Remove records with missing values (less preferred option)
3. Filling in missing values is generally preferred as it preserves other valuable data in the record and avoids potential bias introduction.
4. When filling in missing values, consistency is key. Use the same indicator (e.g., "unknown" or "N/A") throughout the dataset.
5. Removing records with missing values can lead to loss of valuable information and potentially introduce bias in the data.
6. It's crucial to handle missing values before starting the analysis to ensure accurate results.
7. Spreadsheet tools often provide features to easily detect and fill in missing values during the data cleaning process.
8. Proper handling of missing values is an essential step in the data cleaning process, contributing to more reliable and accurate analyses.

Check for Wrong Values

• Checking for obviously wrong values is a crucial final step in data scrubbing and cleaning.
• Understanding the context of data collection helps identify incorrect values and avoid flagging correct data as wrong.
• Treat obviously wrong data points similarly to missing values - replace with an error indicator or delete the entire record if necessary.
• Negative values may be correct in some contexts, such as recording returns in a sales database.
• Always consider the data's context and expected range of values when identifying incorrect data points.
• Proper data cleaning and verification ensure a clean dataset for the next phase of analysis in the OSEMN framework.

Summary

1. Data scrubbing is crucial for analysis: It prepares your dataset by cleaning and organizing the information.
2. Remove duplicates: Identify and eliminate duplicate records to ensure data accuracy.
3. Maintain consistent formatting: Ensure all data follows a uniform format and has clear data types.
4. Address missing values: Identify missing data and either replace it with placeholders or remove the entire record.
5. Correct wrong values: Scan for incorrect data, replace with accurate information when possible, or remove if necessary.
6. Use a systematic approach: Following a checklist helps ensure thorough and consistent data scrubbing.
7. Data quality impacts analysis: Clean, well-organized data is essential for accurate and reliable analytical results.