Product Management
The companies that operate mainly offline focus on increasing the number of transactions, where the exchange of value occurs between the business and the customer. For a product manager, this type of service can be called a "transaction game." Typical representatives of these companies are Mercadona, Amazon, Shein,
Product Management
For buyers and entrepreneurs! Today, the science of behavioral economics provides the key to understanding the hidden motives that drive our choices. Nobel Prize laureate Daniel Kahneman, in his iconic book "Thinking, Fast and Slow," exposes the dualism of our thinking: a fast and intuitive reaction and a
Product Management
En el mercado existen muchos productos, pero solo sobreviven aquellos que son capaces de formar un hábito. Por lo tanto, como ejemplo, los productos deben ajustarse al marco de trabajo DAPIR y podemos medir el éxito de su implementación con la métrica retention rate y day. En general, con estas