![Complete guide to conducting successful customer development (CustDev) interviews and what questions are harmful to ask potential customers](/content/images/size/w600/2024/03/0.png)
Product Management
Complete guide to conducting successful customer development (CustDev) interviews and what questions are harmful to ask potential customers
In this article, I've detailed how to conduct CustDev interviews, inspired by Rob Fitzpatrick and his book "The Mom Test: How to Talk to Customers and Learn If Your Business is a Good Idea When Everyone is Lying to You." I've analyzed common mistakes