Product Management
In an era where thousands of meaningless applications are created and many similar businesses are opened, it's worth considering the value you bring and want to create. Let's analyze together how to formulate a strong brand manifesto: your unique business card and your strength in the
Product Management
For buyers and entrepreneurs! Today, the science of behavioral economics provides the key to understanding the hidden motives that drive our choices. Nobel Prize laureate Daniel Kahneman, in his iconic book "Thinking, Fast and Slow," exposes the dualism of our thinking: a fast and intuitive reaction and a
Product Management
NPS - Net Promoter Score NPS is a powerful tool for measuring customer loyalty and their willingness to recommend your product. Originated in 2003, it started with a simple question: "How likely is it that you would recommend our service to colleagues and friends?", rated on a scale
Marketing
To create demand for a product, a lot of effort is needed, not so much to convince people, but to understand them
Marketing
Who, what, and where are we talking about? Audience It's very important to correctly define your audience. A common mistake is choosing an obvious audience. For example, many stores or apps follow their competitors, first copying them and then trying to improve their product. They then attract their
Product Management
To create successful digital products, you need to understand them well, as well as the market (your customers). Let's start from a base that is intermediate between the product and the consumers. This text is aimed at digital creators, individual entrepreneurs, digital marketers, and junior product managers. Let&
Marketing
A brand creates a first impression and influences consumer behavior. It's evident in the products, service, and corporate culture. Brands can belong to large corporations or individuals. 01. Work on the brand If you are a business owner, managing the brand is your responsibility. Don't delegate