Who, what, and where are we talking about? Audience It's very important to correctly define your audience. A common mistake is choosing an obvious audience. For example, many stores or apps follow their competitors, first copying them and then trying to improve their product. They then attract their

To create successful digital products, you need to understand them well, as well as the market (your customers). Let's start from a base that is intermediate between the product and the consumers. This text is aimed at digital creators, individual entrepreneurs, digital marketers, and junior product managers. Let&