Getting Clients
How to Market a Boring Product: A Story About GDPR Compliance Software
A legally mandated tool nobody wants to buy. Millions of potential customers driven purely by fear of fines. Here's how we marketed it.
Marketing Strategies
In the Marketing Strategies section, readers will find insightful articles that delve into effective tactics and frameworks for elevating marketing efforts. Discover how to leverage data and AI tools to enhance your product management and career.
Getting Clients
Avoid the Red Zone of Death: Essential Marketing Strategy for Freelancers
Most founders bleed money building products nobody wants. A simple positioning matrix reveals why—and how to test demand for under $500 before you waste six months.
Getting Clients
The Brutal Truth About Marketing: It's a Never-Ending Loop
Unlock effective product promotion strategies for 2025. Discover how to adapt marketing techniques, test hypotheses, and leverage existing demand to ensure your product stands out in a competitive market. Elevate your marketing game now!
Sales through a Personal Blog
Unlock Your Blog's Full Potential with These 4 Business Models
Four distinct business models are hiding inside your "personal blog" — and choosing the wrong one is quietly capping your income.