The Brutal Truth About Why Your Blog Lacks Impact
Most blogs die before the first word hits the page—killed by one question: "Who would even care?" The answer isn't finding demand. It's creating it through sheer conviction.
You're Asking the Wrong Question
Know what question kills blogs dead? "Who would even care about this?"
Flip it. Demand for content doesn't sit there waiting for you. The writer creates it—through conviction, through fire.
Think about it: how many people genuinely want to read about startups? About hiring practices? About the difference between "maker schedule" and "manager schedule"?
Practically nobody. It's soul-crushing corporate bullshit that makes you want to close the tab.
But there's this guy—Paul Graham. Plain website, zero design, just text on white background. One of the most quoted writers in the startup world. Millions of views per year—on a site without a single image.
People read his essays about hiring like they're detective novels. Can't put them down.
Why? Not because anyone cares about startups. Because this man broadcasts with his entire being: this is the most fascinating thing in the world. Every decision matters. Every founder's choice—drama.
The topic doesn't make him interesting. His certainty that the topic matters makes him interesting.
That's the flip.
You're sitting in front of a blank document. Brain spinning: "Who would even care? What if nobody reads it? What if I publish and... crickets?"
Sound familiar? Congratulations—you just surrendered. Haven't written a word and already lost.
Because "who would care" is a trap. It puts you in waiter mode: "What would you like today?" You're serving someone else's demand. And demand is fickle. Today they want this, tomorrow that, next week who the hell knows.
The right question sounds different: "Why does this matter—and how do I show it?"
But where does that certainty come from? What actually makes a blog alive instead of dead? Let's break it down.
Chapter 2: Two Modes—Only One Works
Wait. Before we continue—important context.
Usually I write about making content profitable. Blogs, videos, newsletters—doesn't matter. One question: how do you monetize this?
