What Every Publisher Needs to Know
Most readers skim and bounce. Learn the three-stage system to hook attention, hold it, and drive action.
Why visual storytelling matters
Just because you've written something doesn't mean anyone will actually read it. Whether they do depends on several factors:
- What's the topic
- How it's presented visually
- What the reader experiences while going through the text
Two reader behavior scenarios
A reader might skim diagonally, understand nothing, and bounce back to scrolling social media. Or they might read every word with laser focus — because you've planted the right hooks, triggers, and attention-grabbers to pull them in.
The purpose of these posts
This course is a series of articles about how to attract readers, hold their attention, and most importantly, drive them to take the actions you want.
Three stages of working with your reader
- Hook them — whether on social media or in print
- Hold their attention — get them to read all the way to the end
- Drive action — make sure what they do next works in your favor
Putting it into practice
Knowledge is worthless if you don't apply it. So make sure to study the materials, practice, and complete the assignments.
