Hi! I'm excited to present a series of educational articles about product marketing, written in simple and clear language. These materials are specifically created for those who want to understand the essence of marketing and its importance in modern business.

This will be especially useful for:

1. Executives who want to gain a deeper understanding of marketing processes
2. Small business owners looking to promote their products independently
3. Creators who dream of effectively promoting their creations
4. Anyone who wants to lift the veil of mystery from the world of marketing

What to expect:

• Detailed breakdown of key product marketing components
• Practical examples and real case studies
• Simple explanations of complex concepts

It's important to understand: this course won't make you a professional marketer overnight. Instead, I'll give you a reliable "treasure map" – a foundation of knowledge and tools that will help you navigate the world of marketing. But the "treasure hunting" – applying this knowledge in practice – that's your task.

Ready to embark on an exciting journey through the world of product marketing? Let's begin!

What is product marketing

Let's examine it using an orange as an example.

I have an orange, many oranges. Marketing doesn't consider an orange as a product until I offer to sell it to you. And since it's not a product, there can't be any marketing for it yet. But when the need to sell it appears, the fruit becomes a product — and that's when marketing comes into play.

The most obvious solution for selling oranges is to place an advertisement: oranges for sale.

This might even lead to a sale. But if I just advertise, I find myself in quite a foolish position — I don't know exactly what to advertise, where, to whom, and how. In other words, I don't know my target audience at all.

Target Audience

This is how we become marketers and start operating with terms like target audience. If you don't know what to do with your product, it's always good to start by determining who needs it and whose needs it can address — from physiological to psychological.

So, the first question we must answer is: who will we sell to? Who should we show our advertising to?