Getting Clients
The Truth About Picking Marketing Clients: Size Really Matters
Your niche isn't about industry—it's about company size. And in 2026, one marketer with the right AI stack replaces a team of four.
Getting Clients
Strategy means nothing without execution—knowing when to stop planning and start managing the work is what separates ideas from results.
Getting Clients
Stop spending on brand awareness when customers are already searching for what you sell—capture existing demand first, then expand.
Getting Clients
Market forces will make or break your product—regulations can sell it for you or kill it before launch, and your real competitors often never show up in analysis docs.
Premium rates aren't just about better work—they're about saving clients from anxiety, uncertainty, and the mental load of managing you.
A flawless deliverable means nothing if your client spent weeks anxious, ignored, and chasing you for updates. They're not just paying for results—they're paying for peace of mind.
Master effective presentation skills with proven tips that boost confidence and engage your audience. Unlock your potential today!
Master the art and science of presentations! Learn effective frameworks, data contextualization, and audience connection for impactful delivery.
Discover key insights into business models from a product manager's perspective and learn how to enhance scalability and repeatability.
Unlock the secrets of the business model from a product manager's perspective. Discover key insights to enhance your strategy today!
Digital Product Manager's Blog: Everything You Wanted and Didn't Want to Know
Disagreements with clients don't have to end in burned bridges or burned-out freelancers. The key is knowing how to push back professionally—and protecting yourself before conflict ever starts.
Crunch mode isn't a badge of honor—it's what happens when your plan dies and you're too busy scrambling to build a new one.
Skipping problem definition doesn't save time—it wastes budget. When marketing pushes convenience while sales talks compliance, everyone loses.
Your blog didn't die from neglect—it died the moment you started asking "what's my target audience?" instead of just writing.
Chapter 1: Draw the Line — Personal vs. Commercial Here's a formula. Simple, battle-tested, the kind that makes you smack your forehead and mutter "obviously." Apply it, and things click into place. I promise. Ready? Don't mix your personal blog with a media project. They&
The difference between six-figure tech specialists and everyone else isn't skill—it's whether clients see you as a partner or just another pair of hands.
A legally mandated tool nobody wants to buy. Millions of potential customers driven purely by fear of fines. Here's how we marketed it.
The difference between a replaceable freelancer and a well-paid creative isn't talent—it's the willingness to own the chaos, not just execute tasks.
Most founders bleed money building products nobody wants. A simple positioning matrix reveals why—and how to test demand for under $500 before you waste six months.
Your value proposition isn't just what you do—it's the unique combination of novelty, performance, and ownership that makes clients choose you over everyone else.
The "starving artist" exists in every field—but the problem isn't your profession, it's the market model you're operating in. Some people earn from one project what platform freelancers make in a year.
Someone found my blog without any promotion and wrote to say thanks. That single message revealed something: you can buy reach, but you can't buy resonance.