Transform "Unrelated" Experience Into Marketing Gold
Your restaurant job, teaching career, or medical background isn't a resume gap—it's the unfair advantage that makes clients choose you over generic marketers.
Latest
Your headlines sound like government bulletins—here's the fix
Most headlines fail because they make naked value declarations with zero proof. Tabloids never make this mistake—and neither should you.
The Essential Guide to Thriving with a Small But Engaged Audience
While everyone chases 100K followers, creators with 2,000 engaged subscribers are quietly outperforming them—with 3x higher engagement and 2.4x better conversion rates.
Reinventing Your Path After Rejection: A Game-Changing Strategy
A rejection for lack of experience isn't a closed door — it's a delayed invitation. Here's how one marketer proved it by landing a tech offer six months after being turned away.
What to Do When You Have No Orders
The "no clients" spiral rarely means you lack talent—it usually means your system is broken. Here's how to diagnose what's actually going wrong.
Freelancers: The Critical Choice Between Specialist and Manager
Every marketer faces the specialist vs. manager fork—but freelancers have a third option that often fits better.
The Brutal Truth About Generalist Marketing Roles and Why Specialists Win
You're not a strategic generalist—you're a one-person band playing every instrument badly while specialists master the solo that actually gets them hired.
The Truth About Picking Marketing Clients: Size Really Matters
Your niche isn't about industry—it's about company size. And in 2026, one marketer with the right AI stack replaces a team of four.
The Critical Shift From Strategist to Project Manager
Strategy means nothing without execution—knowing when to stop planning and start managing the work is what separates ideas from results.
Why Capturing Existing Demand is Your Best Marketing Move
Stop spending on brand awareness when customers are already searching for what you sell—capture existing demand first, then expand.
Why Understanding Market Forces Is Critical for Success in 2026
Market forces will make or break your product—regulations can sell it for you or kill it before launch, and your real competitors often never show up in analysis docs.
Handling Tough Situations: How to Stand Your Ground Without Picking a Fight
Disagreements with clients don't have to end in burned bridges or burned-out freelancers. The key is knowing how to push back professionally—and protecting yourself before conflict ever starts.
Business
How to Survive Crunch Time Without Burning Out Your Project—or Yourself
Crunch mode isn't a badge of honor—it's what happens when your plan dies and you're too busy scrambling to build a new one.
Getting Clients
Why Ignoring the Problem Costs More Than You Think
Skipping problem definition doesn't save time—it wastes budget. When marketing pushes convenience while sales talks compliance, everyone loses.
Blogging
Is Your Blog Dead? The Brutal Truth About Losing Passion
Your blog didn't die from neglect—it died the moment you started asking "what's my target audience?" instead of just writing.
Writing
The Critical Difference Between Personal Blogs and Media Projects
Chapter 1: Draw the Line — Personal vs. Commercial Here's a formula. Simple, battle-tested, the kind that makes you smack your forehead and mutter "obviously." Apply it, and things click into place. I promise. Ready? Don't mix your personal blog with a media project. They&
Business
Actually Making Good Money in a Creative Career
The difference between six-figure tech specialists and everyone else isn't skill—it's whether clients see you as a partner or just another pair of hands.
Getting Clients
How to Market a Boring Product: A Story About GDPR Compliance Software
A legally mandated tool nobody wants to buy. Millions of potential customers driven purely by fear of fines. Here's how we marketed it.
Business
Project Management: How to Become a Strategic Partner, Not Just a Task-Taker
The difference between a replaceable freelancer and a well-paid creative isn't talent—it's the willingness to own the chaos, not just execute tasks.
Getting Clients
Avoid the Red Zone of Death: Essential Marketing Strategy for Freelancers
Most founders bleed money building products nobody wants. A simple positioning matrix reveals why—and how to test demand for under $500 before you waste six months.
Business
Value Proposition: A Key Element of Your Business Model
Your value proposition isn't just what you do—it's the unique combination of novelty, performance, and ownership that makes clients choose you over everyone else.
Business
Myths About Making Money in Creative Careers
The "starving artist" exists in every field—but the problem isn't your profession, it's the market model you're operating in. Some people earn from one project what platform freelancers make in a year.
Business
Making Things and Sharing Them — Why It Matters, Even When You're Not Trying to Sell Anything
Someone found my blog without any promotion and wrote to say thanks. That single message revealed something: you can buy reach, but you can't buy resonance.
Getting Clients
The Brutal Truth About Marketing: It's a Never-Ending Loop
Unlock effective product promotion strategies for 2025. Discover how to adapt marketing techniques, test hypotheses, and leverage existing demand to ensure your product stands out in a competitive market. Elevate your marketing game now!