Getting Clients
Transform "Unrelated" Experience Into Marketing Gold
Your restaurant job, teaching career, or medical background isn't a resume gap—it's the unfair advantage that makes clients choose you over generic marketers.
Aleksandr Kosenko
Product Manager, AI Builder, Lifelong Learner
Writing
Your headlines sound like government bulletins—here's the fix
Most headlines fail because they make naked value declarations with zero proof. Tabloids never make this mistake—and neither should you.
Blogging
The Essential Guide to Thriving with a Small But Engaged Audience
While everyone chases 100K followers, creators with 2,000 engaged subscribers are quietly outperforming them—with 3x higher engagement and 2.4x better conversion rates.
Getting Clients
Reinventing Your Path After Rejection: A Game-Changing Strategy
A rejection for lack of experience isn't a closed door — it's a delayed invitation. Here's how one marketer proved it by landing a tech offer six months after being turned away.
Business
What to Do When You Have No Orders
The "no clients" spiral rarely means you lack talent—it usually means your system is broken. Here's how to diagnose what's actually going wrong.
Getting Clients
Freelancers: The Critical Choice Between Specialist and Manager
Every marketer faces the specialist vs. manager fork—but freelancers have a third option that often fits better.
Getting Clients
The Brutal Truth About Generalist Marketing Roles and Why Specialists Win
You're not a strategic generalist—you're a one-person band playing every instrument badly while specialists master the solo that actually gets them hired.
Getting Clients
The Truth About Picking Marketing Clients: Size Really Matters
Your niche isn't about industry—it's about company size. And in 2026, one marketer with the right AI stack replaces a team of four.
Getting Clients
The Critical Shift From Strategist to Project Manager
Strategy means nothing without execution—knowing when to stop planning and start managing the work is what separates ideas from results.
Getting Clients
Why Capturing Existing Demand is Your Best Marketing Move
Stop spending on brand awareness when customers are already searching for what you sell—capture existing demand first, then expand.
Getting Clients
Why Understanding Market Forces Is Critical for Success in 2026
Market forces will make or break your product—regulations can sell it for you or kill it before launch, and your real competitors often never show up in analysis docs.
Business
Handling Tough Situations: How to Stand Your Ground Without Picking a Fight
Disagreements with clients don't have to end in burned bridges or burned-out freelancers. The key is knowing how to push back professionally—and protecting yourself before conflict ever starts.