Business
How to Survive Crunch Time Without Burning Out Your Project—or Yourself
Crunch mode isn't a badge of honor—it's what happens when your plan dies and you're too busy scrambling to build a new one.
Aleksandr Kosenko
Product Manager, AI Builder, Lifelong Learner
Getting Clients
Why Ignoring the Problem Costs More Than You Think
Skipping problem definition doesn't save time—it wastes budget. When marketing pushes convenience while sales talks compliance, everyone loses.
Blogging
Is Your Blog Dead? The Brutal Truth About Losing Passion
Your blog didn't die from neglect—it died the moment you started asking "what's my target audience?" instead of just writing.
Writing
The Critical Difference Between Personal Blogs and Media Projects
Chapter 1: Draw the Line — Personal vs. Commercial Here's a formula. Simple, battle-tested, the kind that makes you smack your forehead and mutter "obviously." Apply it, and things click into place. I promise. Ready? Don't mix your personal blog with a media project. They&
Business
Actually Making Good Money in a Creative Career
The difference between six-figure tech specialists and everyone else isn't skill—it's whether clients see you as a partner or just another pair of hands.
Getting Clients
How to Market a Boring Product: A Story About GDPR Compliance Software
A legally mandated tool nobody wants to buy. Millions of potential customers driven purely by fear of fines. Here's how we marketed it.
Business
Project Management: How to Become a Strategic Partner, Not Just a Task-Taker
The difference between a replaceable freelancer and a well-paid creative isn't talent—it's the willingness to own the chaos, not just execute tasks.
Getting Clients
Avoid the Red Zone of Death: Essential Marketing Strategy for Freelancers
Most founders bleed money building products nobody wants. A simple positioning matrix reveals why—and how to test demand for under $500 before you waste six months.
Business
Value Proposition: A Key Element of Your Business Model
Your value proposition isn't just what you do—it's the unique combination of novelty, performance, and ownership that makes clients choose you over everyone else.
Business
Myths About Making Money in Creative Careers
The "starving artist" exists in every field—but the problem isn't your profession, it's the market model you're operating in. Some people earn from one project what platform freelancers make in a year.
Business
Making Things and Sharing Them — Why It Matters, Even When You're Not Trying to Sell Anything
Someone found my blog without any promotion and wrote to say thanks. That single message revealed something: you can buy reach, but you can't buy resonance.
Getting Clients
The Brutal Truth About Marketing: It's a Never-Ending Loop
Unlock effective product promotion strategies for 2025. Discover how to adapt marketing techniques, test hypotheses, and leverage existing demand to ensure your product stands out in a competitive market. Elevate your marketing game now!