Aleksandr Kosenko - Aleksandr Kosenko Digital (Page 3)

The manifesto is a way for a brand to declare itself

In an era where thousands of meaningless applications are created and many similar businesses are opened, it's worth considering the value you bring and want to create. Let's analyze together how to formulate a strong brand manifesto: your unique business card and your strength in the

Increase Your Happiness and Reduce Stress with the Productivity Game

Paid-members only

Product Management

Increase Your Happiness and Reduce Stress with the Productivity Game

Why should not only product managers and leaders, but everyone else, know the productivity game? "The productivity game" is not just a trendy buzzword or a way to make money by creating apps; it's a fundamental element for success. A study published in the Journal of

Attention - new currency: how "attention games" are changing the business

Paid-members only

Product Management

Attention - new currency: how "attention games" are changing the business

In the modern world, where the flow of information seems infinite, attention has become not only a scarce resource but also the primary currency of the digital economy. Products and services, from social networks to streaming platforms, compete for a share of this valuable asset. This is especially important for

How emotions influence our purchasing decisions: Discover the hidden power behind your choices

Paid-members only

Product Management

How emotions influence our purchasing decisions: Discover the hidden power behind your choices

For buyers and entrepreneurs! Today, the science of behavioral economics provides the key to understanding the hidden motives that drive our choices. Nobel Prize laureate Daniel Kahneman, in his iconic book "Thinking, Fast and Slow," exposes the dualism of our thinking: a fast and intuitive reaction and a

Portfolio process

Portfolio module 1 {Foundations of Data Science} Google Advanced Data Analytics Certificate

Google Advanced Data AnalyticsOffered by Google. Learn in-demand skills like statistical analysis, Python, regression models, and machine learning in less than 6 months. Enroll for free.Coursera Hello everyone. I started studying for the Google Advanced Data Analytics course on Coursera. Why do I need this course, being a product

Complete guide to conducting successful customer development (CustDev) interviews and what questions are harmful to ask potential customers

Paid-members only

Product Management

Complete guide to conducting successful customer development (CustDev) interviews and what questions are harmful to ask potential customers

In this article, I've detailed how to conduct CustDev interviews, inspired by Rob Fitzpatrick and his book "The Mom Test: How to Talk to Customers and Learn If Your Business is a Good Idea When Everyone is Lying to You." I've analyzed common mistakes

Impulsando la Lealtad del Cliente: Descubre el Secreto del Éxito con el Marco DAPIR

Paid-members only

Product Management

Impulsando la Lealtad del Cliente: Descubre el Secreto del Éxito con el Marco DAPIR

En el mercado existen muchos productos, pero solo sobreviven aquellos que son capaces de formar un hábito. Por lo tanto, como ejemplo, los productos deben ajustarse al marco de trabajo DAPIR y podemos medir el éxito de su implementación con la métrica retention rate y day. En general, con estas

How to create successful products or the most common error related to the MVP that even experienced managers fall into?

Paid-members only

Product Management

How to create successful products or the most common error related to the MVP that even experienced managers fall into?

The main problem is that many people have heard about MVP and mistakenly believe that if the MVP works, the product will be successful. Therefore, I want to add more information on the topic of MVP, as even experienced managers do not always understand why an MVP should be done,

Paid-members only

Product Management Featured

How to Effectively Measure Customer Loyalty

NPS - Net Promoter Score NPS is a powerful tool for measuring customer loyalty and their willingness to recommend your product. Originated in 2003, it started with a simple question: "How likely is it that you would recommend our service to colleagues and friends?", rated on a scale

Blog

Navigating new horizons: A Russian Product Manager reinvents his career in Spain

In summary, what am I doing here? Now my home is Spain, I can't go back to Russia. In Russia, lately I've been dedicated to two things: product management and coaching. I worked as a product manager at the multimedia company "Red Square". I

9 Rules for Good CustDev: How and Why to Ask Questions to Potential Customers

Paid-members only

Product Management Featured

9 Rules for Good CustDev: How and Why to Ask Questions to Potential Customers

Customer Development (CustDev) is a methodology for creating products or startups based on validating the idea or prototype of the future product through potential consumers. This process involves gaining insights from users to create, validate, and optimize product development ideas through structured interviews and experiments. For a customer to want

Product Management

Building a Business with Minimal Costs Using MVP

MVP is the process of verifying a value hypothesis with minimal time and effort. MVP is a product with a minimal but sufficient set of features. What types of MVPs exist? * MVP to verify the product's value. * MVP to verify the value of a feature. * MVP to obtain

Marketing

What is the most important thing when forming a product need?

To create demand for a product, a lot of effort is needed, not so much to convince people, but to understand them

Marketing

What is marketing communications? It is more than just advertising

Who, what, and where are we talking about? Audience It's very important to correctly define your audience. A common mistake is choosing an obvious audience. For example, many stores or apps follow their competitors, first copying them and then trying to improve their product. They then attract their

Paid-members only

Product Management

How to create a value proposition?

Value Proposition - a clear and simple explanation of the benefits consumers get by purchasing a product or service. In this article, I'll explain how to create a value proposition using the Value Proposition Canvas (VPC) tool. With VPC, you can better test ideas and plan the product&

The satisfied customer is a successful business (Kano Model)

Paid-members only

Product Management Featured

The satisfied customer is a successful business (Kano Model)

«Kano Model» - Method used to evaluate consumers' emotional reactions to individual product features. This model (graph) is constructed on two parameters: functionality and satisfaction. These parameters are evaluated by users as follows: * Must-be (M); * One-Dimensional (O); * Attractive (A); * Indifferent (I); * Reverse (R). 1. Must-be Attributes Example * The presence

Product Management

3 types of digital business model construction

A short post to structure your knowledge about business models in the digital world or to see them from a different perspective. Attention A business model where products capture the user's attention and encourage frequent interaction. Examples: Messengers, social media, media outlets, music subscriptions, games, movie platforms. Key

The universal formula for the success of a product and digital business

Paid-members only

Product Management

The universal formula for the success of a product and digital business

To create successful digital products, you need to understand them well, as well as the market (your customers). Let's start from a base that is intermediate between the product and the consumers. This text is aimed at digital creators, individual entrepreneurs, digital marketers, and junior product managers. Let&

Marketing

10 tips for working with a brand

A brand creates a first impression and influences consumer behavior. It's evident in the products, service, and corporate culture. Brands can belong to large corporations or individuals. 01. Work on the brand If you are a business owner, managing the brand is your responsibility. Don't delegate

Preparation for the first meeting with the client

Paid-members only

Product Management

Preparation for the first meeting with the client

To build a good relationship with the client, you must prepare for each meeting, especially the first one. Before the meeting, the manager should learn more about the client: their character, habits, work values, and preferences. This information helps reduce uncertainty and emotions, allowing for better organization and conduct of

Paid-members only

Product Management

Building relationships with customers

In every project, the client and the executor develop a relationship between them. This cannot be avoided because tasks are performed by humans, not robots. It is natural for a person to be in society and build relationships: business, friendships, romantic. The client and the executor have the common goal