Product Management
For buyers and entrepreneurs! Today, the science of behavioral economics provides the key to understanding the hidden motives that drive our choices. Nobel Prize laureate Daniel Kahneman, in his iconic book "Thinking, Fast and Slow," exposes the dualism of our thinking: a fast and intuitive reaction and a
Portfolio process
Google Advanced Data AnalyticsOffered by Google. Learn in-demand skills like statistical analysis, Python, regression models, and machine learning in less than 6 months. Enroll for free.Coursera Hello everyone. I started studying for the Google Advanced Data Analytics course on Coursera. Why do I need this course, being a product
Product Management
In this article, I've detailed how to conduct CustDev interviews, inspired by Rob Fitzpatrick and his book "The Mom Test: How to Talk to Customers and Learn If Your Business is a Good Idea When Everyone is Lying to You." I've analyzed common mistakes
Product Management
En el mercado existen muchos productos, pero solo sobreviven aquellos que son capaces de formar un hábito. Por lo tanto, como ejemplo, los productos deben ajustarse al marco de trabajo DAPIR y podemos medir el éxito de su implementación con la métrica retention rate y day. En general, con estas
Product Management
The main problem is that many people have heard about MVP and mistakenly believe that if the MVP works, the product will be successful. Therefore, I want to add more information on the topic of MVP, as even experienced managers do not always understand why an MVP should be done,
Product Management
NPS - Net Promoter Score NPS is a powerful tool for measuring customer loyalty and their willingness to recommend your product. Originated in 2003, it started with a simple question: "How likely is it that you would recommend our service to colleagues and friends?", rated on a scale
Blog
In summary, what am I doing here? Now my home is Spain, I can't go back to Russia. In Russia, lately I've been dedicated to two things: product management and coaching. I worked as a product manager at the multimedia company "Red Square". I
Product Management
Customer Development (CustDev) is a methodology for creating products or startups based on validating the idea or prototype of the future product through potential consumers. This process involves gaining insights from users to create, validate, and optimize product development ideas through structured interviews and experiments. For a customer to want
Product Management
MVP is the process of verifying a value hypothesis with minimal time and effort. MVP is a product with a minimal but sufficient set of features. What types of MVPs exist? * MVP to verify the product's value. * MVP to verify the value of a feature. * MVP to obtain
Marketing
To create demand for a product, a lot of effort is needed, not so much to convince people, but to understand them
Marketing
Who, what, and where are we talking about? Audience It's very important to correctly define your audience. A common mistake is choosing an obvious audience. For example, many stores or apps follow their competitors, first copying them and then trying to improve their product. They then attract their
Product Management
Value Proposition - a clear and simple explanation of the benefits consumers get by purchasing a product or service. In this article, I'll explain how to create a value proposition using the Value Proposition Canvas (VPC) tool. With VPC, you can better test ideas and plan the product&