Product Management
The main problem is that many people have heard about MVP and mistakenly believe that if the MVP works, the product will be successful. Therefore, I want to add more information on the topic of MVP, as even experienced managers do not always understand why an MVP should be done,
Product Management
NPS - Net Promoter Score NPS is a powerful tool for measuring customer loyalty and their willingness to recommend your product. Originated in 2003, it started with a simple question: "How likely is it that you would recommend our service to colleagues and friends?", rated on a scale
Blog
In summary, what am I doing here? Now my home is Spain, I can't go back to Russia. In Russia, lately I've been dedicated to two things: product management and coaching. I worked as a product manager at the multimedia company "Red Square". I
Product Management
Customer Development (CustDev) is a methodology for creating products or startups based on validating the idea or prototype of the future product through potential consumers. This process involves gaining insights from users to create, validate, and optimize product development ideas through structured interviews and experiments. For a customer to want
Product Management
MVP is the process of verifying a value hypothesis with minimal time and effort. MVP is a product with a minimal but sufficient set of features. What types of MVPs exist? * MVP to verify the product's value. * MVP to verify the value of a feature. * MVP to obtain
Marketing
To create demand for a product, a lot of effort is needed, not so much to convince people, but to understand them
Marketing
Who, what, and where are we talking about? Audience It's very important to correctly define your audience. A common mistake is choosing an obvious audience. For example, many stores or apps follow their competitors, first copying them and then trying to improve their product. They then attract their
Product Management
Value Proposition - a clear and simple explanation of the benefits consumers get by purchasing a product or service. In this article, I'll explain how to create a value proposition using the Value Proposition Canvas (VPC) tool. With VPC, you can better test ideas and plan the product&
Product Management
«Kano Model» - Method used to evaluate consumers' emotional reactions to individual product features. This model (graph) is constructed on two parameters: functionality and satisfaction. These parameters are evaluated by users as follows: * Must-be (M); * One-Dimensional (O); * Attractive (A); * Indifferent (I); * Reverse (R). 1. Must-be Attributes Example * The presence
Product Management
A short post to structure your knowledge about business models in the digital world or to see them from a different perspective. Attention A business model where products capture the user's attention and encourage frequent interaction. Examples: Messengers, social media, media outlets, music subscriptions, games, movie platforms. Key
Product Management
To create successful digital products, you need to understand them well, as well as the market (your customers). Let's start from a base that is intermediate between the product and the consumers. This text is aimed at digital creators, individual entrepreneurs, digital marketers, and junior product managers. Let&
Marketing
A brand creates a first impression and influences consumer behavior. It's evident in the products, service, and corporate culture. Brands can belong to large corporations or individuals. 01. Work on the brand If you are a business owner, managing the brand is your responsibility. Don't delegate