Product Management
«Kano Model» - Method used to evaluate consumers' emotional reactions to individual product features. This model (graph) is constructed on two parameters: functionality and satisfaction. These parameters are evaluated by users as follows: * Must-be (M); * One-Dimensional (O); * Attractive (A); * Indifferent (I); * Reverse (R). 1. Must-be Attributes Example * The presence
Product Management
A short post to structure your knowledge about business models in the digital world or to see them from a different perspective. Attention A business model where products capture the user's attention and encourage frequent interaction. Examples: Messengers, social media, media outlets, music subscriptions, games, movie platforms. Key
Product Management
To create successful digital products, you need to understand them well, as well as the market (your customers). Let's start from a base that is intermediate between the product and the consumers. This text is aimed at digital creators, individual entrepreneurs, digital marketers, and junior product managers. Let&
Marketing
A brand creates a first impression and influences consumer behavior. It's evident in the products, service, and corporate culture. Brands can belong to large corporations or individuals. 01. Work on the brand If you are a business owner, managing the brand is your responsibility. Don't delegate
Product Management
To build a good relationship with the client, you must prepare for each meeting, especially the first one. Before the meeting, the manager should learn more about the client: their character, habits, work values, and preferences. This information helps reduce uncertainty and emotions, allowing for better organization and conduct of
Product Management
In every project, the client and the executor develop a relationship between them. This cannot be avoided because tasks are performed by humans, not robots. It is natural for a person to be in society and build relationships: business, friendships, romantic. The client and the executor have the common goal