The 'Growth' tag on kosenko.digital offers insights into enhancing your career through product management, data analytics, and AI technologies. Readers will find strategies, tools, and expert advice to foster professional development and drive success.
Getting Clients
Unlock effective product promotion strategies for 2025. Discover how to adapt marketing techniques, test hypotheses, and leverage existing demand to ensure your product stands out in a competitive market. Elevate your marketing game now!
Sales through a Personal Blog
Four distinct business models are hiding inside your "personal blog" — and choosing the wrong one is quietly capping your income.
Sales through a Personal Blog
Two skills you need to sell through your blog Here's what I wish someone told me when I started selling through my blog: you need two separate skill sets. Writing content and making sales are different muscles. Most people get decent at one and wonder why the other
Sales through a Personal Blog
Why your content isn't selling I spent years creating content that got compliments but never clients. People would tell me my posts were "so helpful" — and then hire someone else. The problem wasn't my expertise. It was that I'd never actually thought
Sales through a Personal Blog
What This Series Is Really About You're not here to learn content strategy. You're here because you have expertise worth selling — consulting, courses, coaching, services — and you need a system that brings buyers to you instead of chasing them. The math is simple: one well-positioned newsletter
Getting Clients
The Market Matrix: Where Your Service Lives Determines How You Compete What this article helps you decide Every service you could offer falls somewhere on a simple grid: * How many potential clients exist * How much they are willing to pay Understanding where you sit on this matrix is not academic
Getting Clients
What Product Marketing Actually Means Let's talk about what product marketing actually means. If we don't get aligned on this now, everything that follows will feel disconnected. This might seem basic, but stick with me — it's the foundation for everything else. You could define
Getting Clients
Discover the essence of product marketing through practical insights and real examples. Learn how to identify your target audience, craft compelling messages, and create products that resonate, ensuring success in a competitive marketplace.