In this section, readers will find insightful articles on strategies to attract and retain clients, leveraging data analytics and marketing techniques. Gain practical tips from product management to boost your career growth and enhance your client relationships.
Getting Clients
In 2017, new regulations hit small businesses: every retailer needed a point-of-sale system that transmitted receipts directly to tax authorities. No compliance, no business license. Suddenly, millions of shop owners went from "I just want to sell stuff" to "I just want to sell stuff without getting
Getting Clients
The Market Matrix: Where Your Service Lives Determines How You Compete What this article helps you decide Every service you could offer falls somewhere on a simple grid: * How many potential clients exist * How much they are willing to pay Understanding where you sit on this matrix is not academic
Getting Clients
What Product Marketing Actually Means Let's talk about what product marketing actually means. If we don't get aligned on this now, everything that follows will feel disconnected. This might seem basic, but stick with me — it's the foundation for everything else. You could define
Getting Clients
Discover the essence of product marketing through practical insights and real examples. Learn how to identify your target audience, craft compelling messages, and create products that resonate, ensuring success in a competitive marketplace.