Getting Clients
Why Understanding Market Forces Is Critical for Success in 2026
Market forces will make or break your product—regulations can sell it for you or kill it before launch, and your real competitors often never show up in analysis docs.
Getting Clients
In this section, readers will find insightful articles on strategies to attract and retain clients, leveraging data analytics and marketing techniques. Gain practical tips from product management to boost your career growth and enhance your client relationships.
Getting Clients
Why Ignoring the Problem Costs More Than You Think
Skipping problem definition doesn't save time—it wastes budget. When marketing pushes convenience while sales talks compliance, everyone loses.
Getting Clients
How to Market a Boring Product: A Story About GDPR Compliance Software
A legally mandated tool nobody wants to buy. Millions of potential customers driven purely by fear of fines. Here's how we marketed it.
Getting Clients
Avoid the Red Zone of Death: Essential Marketing Strategy for Freelancers
Most founders bleed money building products nobody wants. A simple positioning matrix reveals why—and how to test demand for under $500 before you waste six months.
Getting Clients
The Brutal Truth About Marketing: It's a Never-Ending Loop
Unlock effective product promotion strategies for 2025. Discover how to adapt marketing techniques, test hypotheses, and leverage existing demand to ensure your product stands out in a competitive market. Elevate your marketing game now!
Getting Clients
Stay Legal, Stay Safe: The Essential POS Strategy for Small Businesses
In 2017, new regulations hit small businesses: every retailer needed a point-of-sale system that transmitted receipts directly to tax authorities. No compliance, no business license. Suddenly, millions of shop owners went from "I just want to sell stuff" to "I just want to sell stuff without getting
Getting Clients
Avoid the Freelance Death Zone: How to Position for Profit and Prestige
The Market Matrix: Where Your Service Lives Determines How You Compete What this article helps you decide Every service you could offer falls somewhere on a simple grid: * How many potential clients exist * How much they are willing to pay Understanding where you sit on this matrix is not academic
Getting Clients
Why Your Product Marketing Fails Without a Defined Audience
What Product Marketing Actually Means Let's talk about what product marketing actually means. If we don't get aligned on this now, everything that follows will feel disconnected. This might seem basic, but stick with me — it's the foundation for everything else. You could define
Getting Clients
What is Product Marketing
Discover the essence of product marketing through practical insights and real examples. Learn how to identify your target audience, craft compelling messages, and create products that resonate, ensuring success in a competitive marketplace.