Getting Clients
Transform "Unrelated" Experience Into Marketing Gold
Your restaurant job, teaching career, or medical background isn't a resume gap—it's the unfair advantage that makes clients choose you over generic marketers.
Growth
The 'Growth' tag on kosenko.digital offers insights into enhancing your career through product management, data analytics, and AI technologies. Readers will find strategies, tools, and expert advice to foster professional development and drive success.
Getting Clients
Freelancers: The Critical Choice Between Specialist and Manager
Every marketer faces the specialist vs. manager fork—but freelancers have a third option that often fits better.
Getting Clients
The Brutal Truth About Generalist Marketing Roles and Why Specialists Win
You're not a strategic generalist—you're a one-person band playing every instrument badly while specialists master the solo that actually gets them hired.
Getting Clients
The Truth About Picking Marketing Clients: Size Really Matters
Your niche isn't about industry—it's about company size. And in 2026, one marketer with the right AI stack replaces a team of four.
Getting Clients
The Critical Shift From Strategist to Project Manager
Strategy means nothing without execution—knowing when to stop planning and start managing the work is what separates ideas from results.
Getting Clients
Why Capturing Existing Demand is Your Best Marketing Move
Stop spending on brand awareness when customers are already searching for what you sell—capture existing demand first, then expand.
Getting Clients
Why Understanding Market Forces Is Critical for Success in 2026
Market forces will make or break your product—regulations can sell it for you or kill it before launch, and your real competitors often never show up in analysis docs.
Getting Clients
How to Market a Boring Product: A Story About GDPR Compliance Software
A legally mandated tool nobody wants to buy. Millions of potential customers driven purely by fear of fines. Here's how we marketed it.
Getting Clients
Avoid the Red Zone of Death: Essential Marketing Strategy for Freelancers
Most founders bleed money building products nobody wants. A simple positioning matrix reveals why—and how to test demand for under $500 before you waste six months.
Getting Clients
The Brutal Truth About Marketing: It's a Never-Ending Loop
Unlock effective product promotion strategies for 2025. Discover how to adapt marketing techniques, test hypotheses, and leverage existing demand to ensure your product stands out in a competitive market. Elevate your marketing game now!
Sales through a Personal Blog
Unlock Your Blog's Full Potential with These 4 Business Models
Four distinct business models are hiding inside your "personal blog" — and choosing the wrong one is quietly capping your income.
Sales through a Personal Blog
The Critical Sales Framework Freelancers Need to Master
Two skills you need to sell through your blog Here's what I wish someone told me when I started selling through my blog: you need two separate skill sets. Writing content and making sales are different muscles. Most people get decent at one and wonder why the other