Product Management

Articles about product management are temporarily suspended. I am currently focused on studying data analysis. I plan to resume writing in 2026.

Product Management

About Me, What I Do, and What a Product Manager in Digital Really Is

Discover the multifaceted role of a Product Manager in the digital realm. From strategic decision-making to data-driven insights, learn how they transform challenges into opportunities, driving growth and innovation in diverse projects.

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Product Management Featured

A look at the business model from the product manager's point of view

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Product Management Featured

CANVAS 13 - Great guide on the business model, from the product manager's point of view

Discover the CANVAS 13 model, a vital tool for product managers to visualize, analyze, and enhance business strategies. Learn how to define customer needs, value propositions, and key activities to drive your business forward effectively.

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Product Management

1 – Customer Problem

Identifying customer problems is crucial for successful product development. By understanding these issues through thorough research, product managers can create value and ensure a proper market fit, ultimately leading to sustainable startups.

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Product Management

2 – Customer Segments

Understanding customer segments is crucial for product managers. By identifying and analyzing target audiences, businesses can tailor their offerings, enhance customer relationships, and drive success through effective market communication.

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Product Management

3 – Value Propositions

Discover the essence of a compelling value proposition! Learn how to differentiate your product or service by addressing customer needs and enhancing decision-making through functional, emotional, and social factors. Transform insights into impactful offerings!

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Product Management

Value Proposition Formulation Map

❮ ❮ ❮ back forward ❯ ❯ ❯ A look at the business model from the product manager's point of view CANVAS 13 - Great guide on the business model, from the product manager's point of view 1 – Customer Problem 2 – Customer Segments 3 – Value Propositions You are here ➔ Value Proposition Formulation

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Product Management

4 – Customer Relationships

❮ ❮ ❮ back forward ❯ ❯ ❯ A look at the business model from the product manager's point of view CANVAS 13 - Great guide on the business model, from the product manager's point of view 1 – Customer Problem 2 – Customer Segments 3 – Value Propositions Value Proposition Formulation Map You are

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Product Management

5 – Channels

❮ ❮ ❮ back forward ❯ ❯ ❯ A look at the business model from the product manager's point of view CANVAS 13 - Great guide on the business model, from the product manager's point of view 1 – Customer Problem 2 – Customer Segments 3 – Value Propositions Value Proposition Formulation Map 4 – Customer

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Product Management

6 – Revenue Streams

❮ ❮ ❮ back forward ❯ ❯ ❯ A look at the business model from the product manager's point of view CANVAS 13 - Great guide on the business model, from the product manager's point of view 1 – Customer Problem 2 – Customer Segments 3 – Value Propositions Value Proposition Formulation Map 4 – Customer

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Product Management

7 – Key Activities

❮ ❮ ❮ back forward ❯ ❯ ❯ A look at the business model from the product manager's point of view CANVAS 13 - Great guide on the business model, from the product manager's point of view 1 – Customer Problem 2 – Customer Segments 3 – Value Propositions Value Proposition Formulation Map 4 – Customer

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Product Management

8 – Key Resources

❮ ❮ ❮ back forward ❯ ❯ ❯ A look at the business model from the product manager's point of view CANVAS 13 - Great guide on the business model, from the product manager's point of view 1 – Customer Problem 2 – Customer Segments 3 – Value Propositions Value Proposition Formulation Map 4 – Customer

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Product Management

9 – Key Partners

❮ ❮ ❮ back forward ❯ ❯ ❯ A look at the business model from the product manager's point of view CANVAS 13 - Great guide on the business model, from the product manager's point of view 1 – Customer Problem 2 – Customer Segments 3 – Value Propositions Value Proposition Formulation Map 4 – Customer

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Product Management

10 – Cost Structure

❮ ❮ ❮ back forward ❯ ❯ ❯ A look at the business model from the product manager's point of view CANVAS 13 - Great guide on the business model, from the product manager's point of view 1 – Customer Problem 2 – Customer Segments 3 – Value Propositions Value Proposition Formulation Map 4 – Customer

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Product Management

11 – Eco-Social Costs

❮ ❮ ❮ back forward ❯ ❯ ❯ A look at the business model from the product manager's point of view CANVAS 13 - Great guide on the business model, from the product manager's point of view 1 – Customer Problem 2 – Customer Segments 3 – Value Propositions Value Proposition Formulation Map 4 – Customer

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Product Management

12 – Eco-Social Benefits

❮ ❮ ❮ back forward ❯ ❯ ❯ A look at the business model from the product manager's point of view CANVAS 13 - Great guide on the business model, from the product manager's point of view 1 – Customer Problem 2 – Customer Segments 3 – Value Propositions Value Proposition Formulation Map 4 – Customer

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Product Management

13 – KPI (Key Performance Indicators)

❮ ❮ ❮ back A look at the business model from the product manager's point of view CANVAS 13 - Great guide on the business model, from the product manager's point of view 1 – Customer Problem 2 – Customer Segments 3 – Value Propositions Value Proposition Formulation Map 4 – Customer Relationships

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Product Management

The transaction game: How to increase your sales and retain customers

The companies that operate mainly offline focus on increasing the number of transactions, where the exchange of value occurs between the business and the customer. For a product manager, this type of service can be called a "transaction game." Typical representatives of these companies are Mercadona, Amazon, Shein,

Product Management

The manifesto is a way for a brand to declare itself

In an era where thousands of meaningless applications are created and many similar businesses are opened, it's worth considering the value you bring and want to create. Let's analyze together how to formulate a strong brand manifesto: your unique business card and your strength in the

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Product Management

Increase Your Happiness and Reduce Stress with the Productivity Game

Why should not only product managers and leaders, but everyone else, know the productivity game? "The productivity game" is not just a trendy buzzword or a way to make money by creating apps; it's a fundamental element for success. A study published in the Journal of

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Product Management

Attention - new currency: how "attention games" are changing the business

In the modern world, where the flow of information seems infinite, attention has become not only a scarce resource but also the primary currency of the digital economy. Products and services, from social networks to streaming platforms, compete for a share of this valuable asset. This is especially important for

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Product Management

How emotions influence our purchasing decisions: Discover the hidden power behind your choices

For buyers and entrepreneurs! Today, the science of behavioral economics provides the key to understanding the hidden motives that drive our choices. Nobel Prize laureate Daniel Kahneman, in his iconic book "Thinking, Fast and Slow," exposes the dualism of our thinking: a fast and intuitive reaction and a

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Product Management

Complete guide to conducting successful customer development (CustDev) interviews and what questions are harmful to ask potential customers

In this article, I've detailed how to conduct CustDev interviews, inspired by Rob Fitzpatrick and his book "The Mom Test: How to Talk to Customers and Learn If Your Business is a Good Idea When Everyone is Lying to You." I've analyzed common mistakes

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Product Management

Impulsando la Lealtad del Cliente: Descubre el Secreto del Éxito con el Marco DAPIR

En el mercado existen muchos productos, pero solo sobreviven aquellos que son capaces de formar un hábito. Por lo tanto, como ejemplo, los productos deben ajustarse al marco de trabajo DAPIR y podemos medir el éxito de su implementación con la métrica retention rate y day. En general, con estas

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Product Management

How to create successful products or the most common error related to the MVP that even experienced managers fall into?

The main problem is that many people have heard about MVP and mistakenly believe that if the MVP works, the product will be successful. Therefore, I want to add more information on the topic of MVP, as even experienced managers do not always understand why an MVP should be done,