Getting Clients
Transform "Unrelated" Experience Into Marketing Gold
Your restaurant job, teaching career, or medical background isn't a resume gap—it's the unfair advantage that makes clients choose you over generic marketers.
Product management
This tag page will explore the intersection of product management and data analytics, showcasing insights into how AI tools can enhance decision-making. Readers will find engaging content that bridges past experiences with future trends in technology.
Getting Clients
Freelancers: The Critical Choice Between Specialist and Manager
Every marketer faces the specialist vs. manager fork—but freelancers have a third option that often fits better.
Getting Clients
The Brutal Truth About Generalist Marketing Roles and Why Specialists Win
You're not a strategic generalist—you're a one-person band playing every instrument badly while specialists master the solo that actually gets them hired.
Getting Clients
Why Capturing Existing Demand is Your Best Marketing Move
Stop spending on brand awareness when customers are already searching for what you sell—capture existing demand first, then expand.
Getting Clients
Why Understanding Market Forces Is Critical for Success in 2026
Market forces will make or break your product—regulations can sell it for you or kill it before launch, and your real competitors often never show up in analysis docs.
Getting Clients
How to Market a Boring Product: A Story About GDPR Compliance Software
A legally mandated tool nobody wants to buy. Millions of potential customers driven purely by fear of fines. Here's how we marketed it.
Business
Project Management: How to Become a Strategic Partner, Not Just a Task-Taker
The difference between a replaceable freelancer and a well-paid creative isn't talent—it's the willingness to own the chaos, not just execute tasks.
Getting Clients
Avoid the Red Zone of Death: Essential Marketing Strategy for Freelancers
Most founders bleed money building products nobody wants. A simple positioning matrix reveals why—and how to test demand for under $500 before you waste six months.
Business
Value Proposition: A Key Element of Your Business Model
Your value proposition isn't just what you do—it's the unique combination of novelty, performance, and ownership that makes clients choose you over everyone else.
Getting Clients
The Brutal Truth About Marketing: It's a Never-Ending Loop
Unlock effective product promotion strategies for 2025. Discover how to adapt marketing techniques, test hypotheses, and leverage existing demand to ensure your product stands out in a competitive market. Elevate your marketing game now!
Product management
Task trackers aren't for everyone
Tasks pile up, go stale, and haunt your to-do list forever. What if they just… disappeared on their own?
Claude Code
Resume as a database: an AI‑assisted experiment
Transform your job search! Discover how to turn your resume into a database with AI for tailored applications and impactful cover letters.